Over 2 million business owners use Yelp to connect with more than 160 million potential customers. But we're just scratching the surface. There are over 20 million businesses in a $150+ billion local ad market in the US alone. Our small team does it all. They tame MySQL replication one day, implement a brand-new feature the next, and push it all out that night. They love being responsible for whole systems, and they love scaling those systems to the next level. But what really keeps the code flowing? Daily release cycle, baby!