The graduate(s) will be part of our Ambassador team with reports into our marketing department in addition to having a sales element of their role. Our graduates lead the drive behind Tullamore DEW's growth in their markets with previous graduate contributing to on average an additional 15% growth in their state above the national averageGraduates are the lead resource in driving bartender and consumer awareness of Tullamore DEW in their market
Skills: Marketing ,Graduate,Bartending,Proactive self-starter,Interpersonal and communication skills,Entry Level,USA,Strong organizational
Text title: Duties and placement responsibilities:
Identify and target key accounts within their local market(s) which represent development opportunities for Tullamore D.E.W.Supply competitive intelligence and best practice to Brand team in monthly reportingRaising the profile of Tullamore D.E.W. within these key accounts through account visits and support, in order to raise awareness and drive trialBuilding relationships with bartenders to drive Word of Mouth recommendations for Tullamore D.E.W. and differentiate us from our competitive set, Bourbon and Scotch whiskeysConducting regular staff trainings in key accounts to educate the trade on our product and positioningWorking closely with the WGS Divisional Marketing Directors and their teams to identify and drive local marketing activities for Tullamore D.E.W.Drive internal engagement in addition to supporting the WGS Field Sales Team and our distributor partners to drive the brand in the local market - eg. participating on ride-withs, identifying distribution opportunities, distributor trainings, etcSupporting our National Brand Ambassador when in market
Text title: Key Relationships:
In this placement, the Local Brand Ambassador will work closely with the Brand teams, the Field Marketing Team, our trade partners, other ambassadors and additional key players.
Text title: Special aptitudes required for this placement:
Proactive self-starter, with the ability to drive own workloadStrong organizational, interpersonal and communication skillsAbility to build sustainable rapport with key contacts within the business and trade, in formal and informal (social) settingsAbility to express self in a clear, succinct, compelling and energetic manner in individual and group situations, adjusting language and style to capture the attention of the audiencStrong spirits background, either through professional experience (e.g. bartending, marketing) or strong personal interest / hobby